Project overview
- Company
- Comcast
- Product Owner
- Xfinity
- Date
- 2023
My Role
User Research
Information Architecture
Product Design
Design Tools
Figma
Axure RP
Adobe Photoshop
UX Deliverables
User Research
Information Architecture
Site Map design
Low fidelity Interactive Prototype/Wireframe
High Fidelity Mockup Design
Introduction
Xfinity on Campus provides high speed internet access to college students around the US. This project involved updating the existing website and creating a mobile app for smart phones.
Design Problem
UI Design challenges included creating a website that would appeal to Millenials and Gen Xers who might have had any previous interaction with Xfinity products and services.
Design Process
The design process started with both primary and secondary user research. Primary research involved discussions with the product team – product owner, business analyst and other Xfinity agents who provided insight into how the service is implemented. Secondary research was carried out mostly through social media platforms like Facebook and YouTube.
User Research
Identify the types of students who need internet access and understanding what the student life experience felt like, especially for students who stay in dorms on campus.
Personas
The following personas were developed to create more empathy for college students
Information Architecture
Creating a site map for the current Xfinity on Campus site enabled me to identify the current content structure.
Design Solution
The design solution involved creating a user interface that looked modern and contemporary, with a style that is both familiar and appealing to a young adult audience.
Low Fidelity Wireframes
Onboarding User Flow
User flow for the sign up process is simple and straightforward.
High Fidelity UI Mockup
A few sample UI mockup screen designs can be seen below. Xfinity’s brand colors and design language have been adapted to create a familiar yet different user experience.
Credits and Sources
Photography
- Disney+
- Peacock
- Netflix
- HGTV
- Hallmark
Leave a Reply