Saladaze – Fresh Salad Delivery
- Salad Delivery Service
Saladaze is a fresh foods restaurant that specializes in healthy, organic vegetable salad delivery
Main target audience
Busy working professionals, who are health conscious and want to save time during their lunch break.
Affordable $8 – $12
Saladaze… so fresh and so green! We use organic farm fresh, all natural ingredients to make great tasting salads just the way you like it.
The website needs to enable the user to:
• Find out if the restaurant delivers to their area
• Order food online
• Allow user to create an account
• Allow user to order without an account
• Pay with credit card, Paypal or cash on delivery
• Check status of order
• See order history and repeat previous order
• Write reviews on delivery service and food quality
The website needs to enable the client to:
• Sell food online that will be delivered
• Provide a system for order customization
• Work with GrubHub/DoorDash delivery services
• Emphasize health benefits of plant based diet
• See who are the most frequent users
• Track most popular menu
• Update order status
As a result of user research 3 archetypes were identified to create personas
- The Calorie Counter
- The Vegetarian
- The Active Gym Member
UX Design Deliverables
Information Architecture: Site Map
Based on the client needs and user needs analysis, the site map was designed to help illustrate a high level structure of the site.
It also shows how the various pages are related to each other.
These are some sample user flows for the main features of the site.
Low fidelity wireframes
After making some changes to the site map and user flows, low fidelity wireframes were developed that visualize the layout and hierarchy of the page content
High Fidelity Mockups – design exploration
After the low fidelity wireframes were completed and reviewed, the next step was visual design exploration. This involved a lot of research and browsing several design styles and approaches to color themes, typography, photography and design systems.
High Fidelity Mockups – final design
Following several tweaks and design modifications, the final UI design was developed. This includes logo design and branding, color palette selection, UI component design and so on
User Flow design
Low Fidelity Wireframe design
High fidelity mockup design and asset management
Design concept presentations to project team and management
Axure – RP
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